The most popular platform for mobile advertisers

Adfonic’s published online its quarterly Global AdMetrics Reports, for Q2 2012. It is targeted at aiding advertisers and publishers understand what drives campaign effectiveness. This report is based on tens of billions of ad requests processed month

ly by the Adfonic marketplace, it draws from analysis of thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps.

The analysis lead to three main conclusions:

• For the first time, Android overtook iOS becoming the most popular platform for mobile advertisers;

• There are combinations of advertiser campaign that produce exceptionally high clickthrough rates (CTRs) and effective earnings;
• Gender-targeted campaigns are far more likely to deliver above-average CTRs.

The analysis investigated several factors, such as: the influence of platform, gender, regions, and top devices.

This graphic, for instance, illustrates the usage of platform types for Europe.

Further information can be accessed online at: Adfonic’s Report