Mobile Users for Android

BlueStacks recently published an infographic illustrating the main characteristics of the typical user profile of Android. Although the results cannot be considered as scientific, they provide interesting insights to contextualize the average user of

Android.

Concerning the triple User, Platform, Environment, typically applied to define context information, from this infographic, some of the main characteristics of an Android user can be highlighted:

• User: 37% reported to wear glasses; 62% reported to use Android to play, and 38% to work; 13% reported to have more than 50 applications on their phone, 33% have only free applications on their phone
• Platform: 9% reported to own an Android tablet, but not an Android phone
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• Environment: 36% reported to be Americans, 28% Asians and 27% Europeans

The average monthly data usage of an Android user is 582 Mb. Furthermore, the graphic also reports more specific information about the users, such as clothing style, and biometric data.

The infographic, generated by BlueStacks, was originally published at: http://bluestacks.com/wp-content/uploads/2011/12/mr-android-big-new.jpg in December 2011. The data used were obtained as a courtesy of Nielsen research in collaboration with Facebook users that are fans of BlueStacks App Player for PC.